Title
Approval of the DCHC MPO Rebrand to Triangle West Transportation Planning Organization (5 Minutes)
Doug Plachcinski, AICP, CFM, DCHC MPO Executive Director
Colleen McGue, MPO Planning Manager
Narrative
The MPO's name and branding changes are the result of a collaboration between the MPO, Carrboro Creative, and Triangle Digital Media that began in early 2024. This collaboration included a focus group meeting with the MPO Board in March 2024. The new brand includes fresh new colors, fonts, and a logo that better captures the excitement with which we do our work. The new name, Triangle West Transportation Planning Organization and brand are an opportunity to further commit our organization to equitable, innovative, and collaborative transportation work in the western part of the Research Triangle. An excerpt from the Brand Guidelines and presentation are included in the attachments.
Board Action
Board Action: Approve the new name, Triangle West Transportation Planning Organization, and new brand.